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2011 Feb 17th

How important is virtual staging for homeowners looking to sell?

Categories: Uncategorized

It makes all the difference. Today, a Buyer’s first time seeing a home takes place on the internet. The photos must look good, and if they don’t, a Buyer simply won’t even put that property on the list of homes for their Realtor to show them. Seeing the virtually staged photos on line, the Buyer has a more clear impression of the home and can easily envision each room’s purpose. Without it, a Buyer would just be looking at four blank walls and a floor.

We just listed a vacant home so we decided to have it virtually staged and what a success! We were able to draw two offers within the first week and actually closed on the property in just 17 days capturing 96% of list price. The Sellers were ecstatic. The virtual staging helped to make the home a must see for Buyers.

 The media makes it seems as though no properties are selling these days, but the good news is that homes will sell in any climate. So don’t worry, there are always people who must move, either for personal or professional reasons. That means there are always Buyers! However, there may be fewer able Buyers today, due to economic and financial constraints. My advice is to know the rules of the game. After all, if you were playing the board game Monopoly, you would know when to roll and when to pull a card. And unlike Monopoly where you try to amass your real estate collection, the goal of our game is to sell your property. So learn the game. Consult with a Realtor. Study the most recent Sales in your particular neighborhood. These are the successes and this is what you should base your realistic sales price. Notice I said Sales price vs. your List price. It doesn’t necessarily matter what the other active properties are listed for, as these have not sold and are not quite successes yet … these will just be your competition. In today’s Buyer’s market, the Seller must understand that it is imperative to be best in both condition and price in order to draw an offer. Make sure your property is super clean and staged!

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